Social Media

  • Overview
  • Facebook
  • Twitter
  • Youtube
  • Linkedin

Social media allows your product to find people unlike search engines, where a potential customer has to search to find you.

Like, Send, Tweet, Post, Blog, Comment, Share and Upload are all ways internet users spread messages virally. But how does that help you get your brand out there? Easy. If one person "tweets or likes" your brand, all they have to do is click a button. This button then alerts all of their "friends" that they have liked something. Their friends have the ability to also "tweet or like" this brand, which in turn notifies all their friends and your brand name spreads.

Not only has your brand has been endorsed by a friend once they "like or tweet" but you've just found hundreds, thousands or even millions of potential customers.

Hundreds, thousands and even millions of people can be notified of your brand within minutes and have the ability to view, purchase or share your brand.

"If one person likes your product, idea or service they have the ability to spread your message to thousands, millions or more. This ability makes social media the fastest and most effective way to sell.

Welch Web Design will implement social media marketing in a way that allows updates to your website to be posted to Facebook, Twitter and other social media automatically. Share events, news and ideas all over the internet and your website with just one click of the button.

The Facebook "wall" is where it all happens. This is where you write comments on what you are up to or share photos and articles with your friends.You'll also see what your friends and family are posting on their wall, and anyone on your friends list can come by and write a comment on your wall. So not only is the Facebook wall a great place to let everyone know you are back from vacation and post trip photos, it is also a place where conversations are started and ideas are shared.

This where your brand has the potential to gain hundreds, thousands or even millions of potential customers with the power of the Facebook Wall and the Like button.  The second someone "Likes" or posts about your brand, their friends are notified and so on.

Facebook is a powerful tool. Let Welch Web Design help you implement both like and send buttons into your site as well as figure out a good marketing plan to spread your message.

A lot of business owners still believe that Facebook is only for private use to update their status, tell their friends what they are up to and upload pictures. On one hand this is correct, however Facebook has become so much more than that now. With something in the region of 800 million users and more traffic than Google, more businesses should be realizing this potential market.

Facebook pages is where it all goes. With Facebook pages, you can add apps like twitter and YouTube so any YouTube videos you have will pull onto your page.

You can use your page to interact and engage with your customers. Allowing users to take part in contests and win vouchers is a great way to promote your business.

1. Facebook is popular with all age groups;
2. Your Facebook Business Page appears in Google Search;
3. It is public, so you can link to it from your web site;
4. It is an 2-way communication channel with your customers and prospects;
5. It has easy-to-manage photo albums - a picture speaks a thousand words;
6. You can manage the page yourself;
7. You can share the management of the page using the administrator feature.

Bottom line, Facebook has over 800 million users; this is bigger than most countries.

"What is Twitter?" and "Why Twitter?". There are many great uses for Twitter, but even once you understand that Twitter has grown beyond a micro-blogging service to become a social messaging platform, it can still leave you wondering why you might want to use it.

We have cell phones and text messaging and social networking and blogging. So why Twitter? There are many great business uses for Twitter, like sending out news briefs or advertising the latest job opening.

Why is your business on Twitter? If the primary (or only) reason is to drive traffic to your website, you need to rethink your strategy. The Twitter community values interaction with real people. If the only thing you're adding to the conversation is a push to visit your website, you aren't going to have a strong and valuable reputation on Twitter. Some people will still follow you and click your links, but you'll be leaving several unique opportunities on the table, untouched.

Setting Twitter aside for the moment, what does your business or organization need to do better? Some misguided business leaders think they need to Twitter because "that's where our customers are," and don't see that Twitter is a tool that can help a business achieve its real goals. Is the business growing rapidly, and you need to find new employees or contractors? Is one of your business's pain points that it doesn't listen to its customers or clients? Do you need to improve internal communication between employees? Twitter can help you address those issues and many more—read on to learn how.

Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
Regularly monitor the comments about your company, brand, and products.
Ask questions of your followers to glean valuable insights and show that you are listening.
Respond to compliments and feedback in real time
Tweet updates about special offers, discounts and time-sensitive deals.
Demonstrate wider leadership and know-how.
Reference articles and links about the bigger picture as it relates to your business.
Champion your stakeholders.
Retweet and reply publicly to great tweets posted by your followers and customers.
Establish the right voice.
Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?

YouTube can be a digital form of overeating. If you judge the trends in how we consume information, online video would have to be one of the top areas of consumption. So, consider YouTube marketing.

People still read, of course, but the watching habits of Americans and of many other countries is compelling from a marketing perspective. People watch video, and if you’re not using this medium to share at least part of your message, you’re not effectively reaching most prospects, including B2B.

When you’re designing a YouTube marketing plan, these statistics from YouTube are valuable indicators.

  • Over 3 billion videos are viewed a day.
  • More than 50 percent of videos on YouTube have been rated or include comments from the community.
  • Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in—whether it’s a friend, or the NBA—and keep up on their activity on the site.
  • 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week.
  • An auto-shared tweet results in six new YouTube sessions on average, and we see more than 500 tweets per minute containing a YouTube link.
  • Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc.).

If your company and brand are looking for engagement, YouTube presents one of the most underutilized marketing tools available. But let’s hear about the success of this channel from just one well-known expert, Chris Pirillo, founder of Lockergnome:

YouTube got to be number one by making it easy to upload, but more importantly, they made it unbelievably easy to ‘embed’ a video on my own blog or another site. Just a few clicks and you have video nestled into your post where people can watch, from your site or blog, the content you want to share with them.

LinkedIn is a great tool to promote your business online and connect with other professionals. With over 160 million professionals using it every day, LinkedIn offers a great opportunity to reach people who are already interested in your business.

LinkedIn is especially powerful for business-to-business companies, which drive 277% more leads from LinkedIn than any other social network. 3 times more traffic is driven from LinkedIn than Facebook. We’ve studied the results, and we’re pretty confident that the big difference is that LinkedIn is the more appropriate platform for our target audience. In other words, people are interested in learning about your brand when they’re using LinkedIn, but they might not be in “work mode” when they’re using Facebook or Twitter.

Why Use LinkedIn for Business?

There are many reasons why building an active and engaging presence on LinkedIn will create many new business opportunities for you. LinkedIn is great for local SEO. Local search results are greatly enhanced by your brand’s local citations around the web. Ideally, you want your brand’s NAP (name, address, phone number) listed on the top business directories. And there’s no better business listing than the one on LinkedIn.

LinkedIn is great for reputation management.

You want to ensure that your customers find information you want them to see. Imagine how much more conversions you will get if your prospective customers Google your business and find positive content on LinkedIn ranking high in the search results.

LinkedIn is great for networking.

It’s only natural to rely on the people close to you when you make an important decision. After all, it’s our personal relationships that matter most – who we know and trust. And the Internet has made this more important than ever before—we’re looking for transparency and honesty from people and from companies.

LinkedIn is great for lead generation.

People use LinkedIn to find important information from industry experts, and to make meaningful connections. But why? So they can do business with these experts. That’s the whole reason for using LinkedIn! So the better you’re able to build your network and position yourself as an industry leader, the more leads you will drive to your business.